recency 
SmartBug Media
APRIL 17, 2020
For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.
Adobe Experience Cloud Blog
JULY 12, 2010
Customer Value Segmentation - Most advanced type of segmentations that looks at the revenue, frequency, and recency of behaviors and purchases of customers for segmentation. At Marketo we call this a drip campaign. Product category of site browsers. Cross sell to purchases of a specific product. Buying Expensive. Just Bought.
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