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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

He helped build Salesforce.com with an outbound marketing perspective into the mid-market. He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. They’re marketing-centric organizations. Stay Tuned.

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Top 25 Content Marketers in Enterprise Software: The West Coast Edition

Content Standard

Being a content marketer in the enterprise software industry is no easy task. History tells us that, when marketing software solutions, it’s more natural to talk product than what an audience actually cares about. And check out the content marketers to watch listed here: 25 Enterprise Software Content Marketers to Watch.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Salesforce.com Webinar Invitation Gets It Right. 21 Tips & Other Impressions from the Marketo User Summit. Getting the Most from Salesforce.com: A Conversation with David Taber. Getting the Most from Salesforce.com: A Conversation with David Taber. Blog Makeover Nets Sales Leads for Software Company.

Lead Gen 100
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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. At the meeting, attended by the iDirect marketing team and representatives from both insides sales and the field sales organization, priorities shifted.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Pricing starts at $250 per month and averages around $500.

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Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service

Vidyard

The new service offering will complement Demand Spring’s current portfolio of services that help marketing organizations improve their ability to generate more qualified leads and quickly progress sales pipeline. Our extensive client-side experience with organizations like IBM, Yahoo!,

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Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service

Vidyard

The new service offering will complement Demand Spring’s current portfolio of services that help marketing organizations improve their ability to generate more qualified leads and quickly progress sales pipeline. Our extensive client-side experience with organizations like IBM, Yahoo!,