PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
ViewPoint
AUGUST 30, 2012
He helped build Salesforce.com with an outbound marketing perspective into the mid-market. He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. They’re marketing-centric organizations. Stay Tuned.
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