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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

A huge part of these tasks can be delegated to platforms and tools that automate sales follow-ups , outreach and tracking. Automation also enables you to send consistent and timely follow-ups without human intervention—which, if done right, can boost your reply rates and consequently, conversions and close rates.

B2B Sales 259
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Personalized Video: Everything You Need to Know

Vidyard

PortoBay Hotels Increases Average Viewer Attention Rate 70% 7.2 Amnesty International Earns an 83% Click-Through Rate 7.4 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Combined, personalization and video in an email are a fascinating outreach combination. directly into the video.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

It includes things like Open Rate, Click-Through Rate, Unsubscribe Rate, Response Rate, and Bounce Rate. . Triggered Email: Send real-time, delayed-time, personalization on behavioral, and response-based outreach. For example, email automation covers several useful KPIs.

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The Truth about Cold Email

DiscoverOrg

We all could get great open rates if we titled an email “URGENT: News about your mother’s health” – except disgraceful tactics like this violate the CAN-SPAM Act. Similarly, laws in Germany don’t leave much wiggle room for cold email outreach. Bounce rates and email deliverability. No misleading subject lines.

CAN-SPAM 292
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.