Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion. Why B2B Marketers are Well Placed to Play a Pivotal Role.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

OCTOBER 24, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. Let’s look at 4 content marketing challenges and how you can defeat them. Disappointing. I understand this one.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

AUGUST 15, 2021

Which, as a marketer, I found disappointing—and yes, a bit maddening—until I stopped to think about it. Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? And arguably for a marketing qualified account (MQA). Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

SEPTEMBER 14, 2021

Unfortunately, this is a challenge that marketers continue to struggle with. And that’s not surprising given the rate things change in today’s market landscape. Leaps of faith can happen in all kinds of places in our marketing. Sales says one thing, marketing messaging says another, and product marketing says something else.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Marketing Interactions

MAY 21, 2018

With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re measuring—and why. According to the latest email marketing benchmarks by MailChimp, I’m being generous in the example above. Email metrics are a great example.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Marketing Interactions

NOVEMBER 29, 2021

This is a question that comes up repeatedly for B2B marketers and one we can’t seem to answer definitively. Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. Get clarity on why to solve [X problem] in this short webinar on Thursday. No dead ends.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

JANUARY 30, 2017

This happens because B2B marketing is often based on a set of one-off, one-way interactions defined by what we believe the audience should do, whether it’s fill out our form, register for our webinar, share our blog post, follow us on social media, and more actions focused on us. Why would you ever want to give it to them?

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73