Avitage

JUNE 8, 2014

I thought of this because when I ask B2B marketing and sales professionals about their use of Google Plus answers are either, “I don’t really use it, my customers aren’t there,” or “I post my content there just like I do with Twitter, LinkedIn, etc.”

Google 120

Google Paid Search Agency Companies Content 120

Avitage

AUGUST 1, 2012

Is Twitter or Facebook the image you carry? Start By Listening Social media is a terrific, low cost (time and effort only) way to listen to what is happening in your target markets, and even target customers. Think of this as regular market research and customer/competitive intelligence gathering.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

JUNE 19, 2012

I opened and read email, a few blogs and checked out Twitter streams. An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire. My day started like most days. So, what did I do? ” We all do this, don’t we?

Curation 120

Curation Practices Content Network Marketing 120

Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You have a Twitter account and are learning about new social media platforms every week. You understand the need to think like a publisher.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120