Everything Technology Marketing

APRIL 4, 2011

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. However, the reality of implementing content marketing initiatives is a bit more complicated. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

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Everything Technology Marketing

JANUARY 27, 2011

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? Rogers) | Marketing ROI (Jim Lenskold). Moore) | Diffusion of Innovations (Everett M.

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Everything Technology Marketing

JANUARY 31, 2012

It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. 2 – Content marketing Content marketing went mainstream in 2011. Happy New Year!

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Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. They are tuning out a lot of the marketing noise they receive which makes it harder for marketers to reach audiences the old fashioned way.

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Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

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Everything Technology Marketing

NOVEMBER 14, 2009

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

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Everything Technology Marketing

APRIL 17, 2011

In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. How well are they performing for B2B marketers? Do these findings reflect what you see in your marketing role? Related content: Why care about B2B Content Marketing?

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