LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As a B2B marketer, this is one of the biggest challenges—how do you make your target audience move from simply knowing you to engaging with you, buying from you, staying loyal and recommending you to others? That is not enough for Clement.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Sprout Social

JUNE 27, 2023

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Marketing AI 93

Marketing AI Creativity Burn Rate B2B Thought Leadership 93

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Its time for the knowledge champions of the world to get together, and to get our act. together. I believe time is running out.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. He also has a deep background in SEO and digital marketing in general. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He knows what kind of copy converts and speaks to people. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. He also has a deep background in SEO and digital marketing in general. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He knows what kind of copy converts and speaks to people. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? Interaction.

Twitter 145

Twitter CRM Business Paid Search Agency 145