Martech Advisor

JANUARY 29, 2020

In their research, they have identified that both Low-Cost Carriers and Flagship Carrier’s reputation is influenced by the Word of Mouth (WOM). Particularly for flagship carriers, positive WOM is driven by how effectively information is communicated to its customers.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

B2B Marketing Zone Posts

JULY 7, 2010

5 B2B Marketing Infographics You Can’t Go Without - Modern B2B Marketing , June 13, 2010 As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Howsociable. CMO’s Guide to The Social Landscape. Your goal is Brand ROI.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Content Marketing Institute

JANUARY 1, 2018

Right after WOM, original #research has most influence on a purchasing decision-maker. But get this: only 37% of B2B marketers are using original research as a tactic in their content marketing mix. Publishing original research is a huge opportunity for marketers in 2018, says @MicheleLinn.

Planning 0

Planning Content Marketing WOM Marketing Analytics Tools 0