markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.
B2B Marketing Analytics
AUGUST 2, 2020
With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.
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B2B Marketing Analytics
APRIL 3, 2022
Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.
ViewPoint
MAY 30, 2012
Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012.
B2B Marketing Analytics
JUNE 28, 2020
The data-driven marketing approach is a game-changer across the board and no doubt marketing analytics continues to be a top priority for the CMOs and marketing leaders across all the organizations. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is.
B2B Marketing Analytics
JUNE 28, 2020
The data-driven marketing approach with the ability to track demand waterfall conversion rates is a game-changer across the board and no doubt marketing analytics continues to be a top priority for the CMOs and marketing leaders across all the organizations.
B2B Marketing Analytics
JUNE 28, 2020
The data-driven marketing approach is a game-changer across the board and no doubt marketing analytics continues to be a top priority for the CMOs and marketing leaders across all the organizations. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is.
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