Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Step 1: Marketers must research about the decision makers.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. Follow Us on LinkedIn: Follow Us on Facebook: Contact us to craft your brand identities, optimize the ROI goals & scale-up the business bottom-lines.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

DECEMBER 16, 2019

For the B2B SaaS marketers trying to craft the best SaaS B2B Ads, it is important to realize that Facebook ads work as long as you design them effectively. Steps to Optimize Facebook Ad ideas for B2B SaaS Businesses. Let’s delve into some of the Facebook ideas that have been crafted to optimize the B2B SaaS businesses: 1.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

FEBRUARY 28, 2020

At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on. Ever wondered how to build customer loyalty with content marketing? Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

DECEMBER 20, 2019

Amidst the intervention of data & the Internet of things (IOT) that surround the B2B ecosphere, the renaissance in the creative avenues of the advertising campaigns for B2B businesses is something that precognitive marketers have always seen. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM).

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 25, 2019

To keep the Customer Acquisition Cost (CAC) at an optimal & not to scale the Lifetime value (LF); the B2B companies can opt for either a generalized or explicit targeting methodology (keeping in view their niche & audience base). The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

APRIL 17, 2020

B randing lies at the core of every B2B marketing endeavor. Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

Therefore, marketers need to have an omnichannel marketing approach. To perfectly execute an optimized content distribution strategy having omnichannel presence & multi-channel attribution modeling works as a perfect marketing strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

SEPTEMBER 20, 2019

James Scherer wrote in the Content Marketing Institute: “If we face the truth, we know that content marketing is about making money.”. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer. Marketers can also use tools for viral content marketing viz.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

While integrating the inbound marketing endeavors across the various departments in a company is important, it is also important for businesses to have growth hackers to enhance their lead generation efforts. Product development is also vastly influenced by the growth hacker mindset.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

OCTOBER 29, 2019

However, with the apt utilization of technology & with the proper planning of budget creative B2B marketing ideas for small businesses’ success can be traced out, split-tested & optimized. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Valasys

JULY 8, 2019

People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56