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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Better yet, what if we could be the leading consulting firm on the rule and how to implement it? Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Program execution.

Webcast 58
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How to Increase Senior Living Lead Generation With Marketing Automation

SmartBug Media

Marketing automation comes in many different shapes and sizes, but here are seven ideas to get you started. Content Offer with Automated Lead Nurture. Then, pair your conversion path with an automated lead nurturing workflow that emails the downloaded content, plus additional information. A call to action. A thank you page.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Microsites. Internet Lead Capture. Lead Routing. Marketing Heroes. White Papers. You are here: Home Marketing Blog. Marketing Blog. Drip Email Marketing. email marketing. Lead Management.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

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Content Marketing Tips for Lead Nurturing

markempa

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. White papers — Discuss industry trends and challenges, and solutions. Touch 5 — Relevant white paper via email.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

After having registered, the partners gained access to case studies, white papers as well as an array of sales tools. Dropbox’s campaign with thought leadership that delivered an ROI of 25:1: Dropbox is a file hosting service that wanted to tap into a new audience market.