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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. This blog draws on the heritage of my Forrester research.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. In their research they also classify companies according to their results in email marketing usage. Like Be the first to like this post.

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Why Elevating Your Metrics’ Sophistication Matters

Adobe Experience Cloud Blog

Traditional measurements may become inferior and unable to scale to meet the needs of today’s B2B marketing professional. To obtain optimal results, marketers need a powerful and efficient marketing analytics solution.

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

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Blog Marketing: To Do Or Not to Do?

Online Marketing Institute

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? Take Action Now For more resources about the importance of Blog Marketing & Social Media, click here.