Webbiquity
DECEMBER 10, 2013
Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. 82% of businesses plan to increase spending on content marketing in the coming year. eMarketer ).
Salesforce Marketing Cloud
APRIL 16, 2024
Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. According to our research , 67% of SMB leaders say community support has been important to their company’s survival. Being an SMB has its challenges.
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ClearVoice
NOVEMBER 22, 2021
Marketing content has value to small businesses. The challenge is deciding how to turn that value into actionable plans. Why should you care about SMB content? Your content strategy encapsulates the creation, promotion, and maintenance of your small business’ content. . How to create an SMB content strategy.
ClearVoice
MARCH 19, 2020
A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, back to that plan.
Magisto
MARCH 9, 2020
The JTBD framework is usually used by larger companies that have the means to launch an innovative product, and enough marketing budget to both educate the market, and promote their new product.
NuSpark Consulting
NOVEMBER 10, 2013
Leads don’t happen overnight, especially if your marketing budget is moderate. The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. Content Plan. Content Audit.
Atomic Reach
SEPTEMBER 9, 2021
In marketing, content creation is always guided by having a specific goal for the piece. In a fragmented modern marketing environment, those audience’s motivations for your products or services can be diverse and elusive. These two types of companies have different needs, budgets and pain points. Executive level position.
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