Webbiquity

JUNE 15, 2021

A lead magnet should be designed to address a real problem that your target buyer persona is facing. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Without research, marketers have less data for helping the sales team address the main points of potential customers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

FEBRUARY 11, 2020

Buyer Personas: Your Fuel for Driving Engagement That Creates Demand. According to author, speaker, and marketing strategy pro Ardath Albee , B2B content marketing success is no longer just about creating high-quality content. So, marketers need deeper knowledge of buyer problems. Ardath Albee. Focus on commonality.

Buyer Personas 179

Buyer Personas Demand Generation Demand Lead Ranking 179