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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

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In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. What do you hope to accomplish through sales enablement?

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5 Best Practices for Setting Up Email Nurturing Campaigns

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Almost two-thirds of leads aren’t sales ready. But rather than ignoring the ones that aren’t ready yet, you can strategically nurture them to grow your haul of sales-qualified leads. For instance, start by outlining your nurture marketing goals for leads. You can then segment your audiences and create personas.