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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.

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Lead Scoring: Tools and Tactics to Convert Customers

Act-On

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

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54% of Marketers Are Failing to Fully Leverage Marketing Automation Tools

KoMarketing Associates

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. In terms of the top challenges, most marketers (39%) cited a lack of training/resources/knowledgebase. Identifying Top Marketing Automation Challenges.

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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The 10 Best Webinar and Webcasting Tools

Webbiquity

But social media, paid advertising, and influencer marketing can also play important roles. A final, sometimes overlooked element, is your webinar technology platform. GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Image credit: Karolina Grabowska from Pexels.

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Why we care about marketing automation

Martech

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?