ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Via ClickZ.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

APRIL 6, 2017

As such, outbound has been replaced by email marketing and marketing automation programs that SPAM CANNON emails to the masses such as the following (I received this one yesterday): I run business development for XYZ, Inc. - If a service provider is willing to take your list, script and money – run the other way.

Lead Generation 192

Lead Generation B2B Sales Sales Qualified Leads Sales Leads 192

ViewPoint

JULY 26, 2018

She finds three of them covering different parts of their products and services. Testimonials are important today as each is thought of as a product/service review. There is a clear and present problem, the customer is willing to state the problem, and there is a clear and present pathway to solving the issue using their services.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Biznology

JANUARY 6, 2016

Ichiro Niwayama is founder and CEO of Symphony Marketing Co., Japan’s foremost lead generation marketing company. Symphony runs marketing programs for more than 300 Japanese manufacturers with email, content development, data, teleservices, and marketing automation. Thanks, Charlie. Great job, Mark! Like this post?

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

ViewPoint

SEPTEMBER 11, 2012

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). A few years ago we had a client that sold business process outsourcing services (or BPO) to large companies.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation PointClear 120

NuSpark Consulting

JANUARY 21, 2012

Published in 1999; still my favorite book on display advertising- choosing mediums, research, targeting strategies, tools, and measurement. The books is packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool. Think Outside the Inbox: The B2B Marketing Automation Guide.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Heinz Marketing

APRIL 22, 2019

And to some extent, they’re automating bad processes.” “ “The total obtainable market or the serviceable obtainable market…it doesn’t really matter what they call it. The total addressable market is the market that you want to sell to.

Top of Funnel 65

Top of Funnel PointClear Work Management Marketing Management 65

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

ViewPoint

FEBRUARY 2, 2012

This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. Regular marketing analytics reviews are critical success factors supporting our mission.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

ViewPoint

MAY 7, 2015

So they began to sell follow-up as a tool to mix with mail. The nurture process became more defined, and marketing automation systems emerged as the controlling mechanism for nurturing based on time and customer preferences. Eleven sales & marketing experts on the importance of lead nurturing. So there you have it.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120