Customer Experience Matrix
DECEMBER 13, 2012
It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself.
Customer Experience Matrix
APRIL 13, 2016
As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The treatments are usually executed through external systems such as email service providers, CRM, or Web content management. This, of course, is a function they share with Customer Data Platforms.
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Customer Experience Matrix
JUNE 29, 2011
But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. Both announcements shared a theme of integration between core marketing platforms and other marketing systems. It also provides a central marketing calendar of campaigns across the channels.
Marketing Insider Group
DECEMBER 7, 2020
For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. For me it was mainly a data management tool.
Allocadia
JUNE 7, 2019
These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. Advocacy: Influitive (our tool of choice).
Allocadia
APRIL 16, 2019
These days, we hear a lot of lip service given to being a “data-driven marketer.”. If you’re a data-driven marketer, it means that every choice you make about where, when, and how to allocate your marketing budget is backed by hard evidence of performance and impact. Advocacy: Influitive (our tool of choice).
Adobe Experience Cloud Blog
OCTOBER 20, 2010
As I explained in my opening remarks, at the core of this revolution is Revenue Performance Management (RPM), a strategic discipline and management process where sales and marketing are synchronized to create predictable and sustainable revenue. revenue touchpoints) across the revenue cycle.
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