sales Market2Lead Related Topics 
Customer Experience Matrix
MARCH 3, 2009
Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Sales access. But in contrast to social media applications, the sales access modules were remarkably similar. Market2Lead, Manticore Technology and Silverpop all introduced major interface upgrades.
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Customer Experience Matrix
JUNE 30, 2010
Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle. who are entering this market from a different direction.
Customer Experience Matrix
JANUARY 31, 2010
In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.
Customer Experience Matrix
NOVEMBER 5, 2009
I still suspect they will, driven by the need for ever-closer cooperation between marketing and sales teams in managing prospect relationships. by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) (The past is so much easier to predict than the future.) See Who’s Afraid of the Big, Bad Wolf?
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. adding too many features would harm the vendors own sales as well. Or do you just not add them at all?
Customer Experience Matrix
SEPTEMBER 1, 2010
150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'. 51% win rates 55.6%
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