Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. I was particularly intrigued at what Aberdeen found about the relative deployment rates for different capabilities.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Hubspot

OCTOBER 10, 2012

Lead nurturing is a crucial part of any effective marketing strategy. Because if you’re not managing your leads properly, you're wasting your time, marketing resources, and money. Workflows take lead nurturing to the next level. Leads from companies in XYZ industry or XYZ location. So, what do you think?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Leads Don’t Suck - Good Leads Are… - Smashmouth Marketing , July 16, 2009. Lead Nurturing and Scoring - Marketing Genius Blog , July 14, 2009. Time to Replace your Online News Room with Facebook!

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009. The Return on YES in Lead Nurturing - Marketing Interactions , October 18, 2009. Service Economics in a “Something Failed to Go Right&# World - Digital Body Language , October 27, 2009. Mine’s Bigger than Yours!

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Pull versus push for more effective lead nurturing campaigns - Market2Lead , September 29, 2009. Marketing Dashboards - Digital Body Language , September 2, 2009. Five Simple Tips for Managing a LinkedIn Group - PR Meets Marketing , September 7, 2009. But We CAN’T - Phoenix Rising , September 28, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

WebMarketCentral

SEPTEMBER 9, 2009

Here's the list of the sources that represent the Top 40+ B2B Marketing blogs: B2B Sales and Marketing Wondering Out Loud Junta 42 FYIndOut Anything Goes Marketing Beyond B2B Web Strategy Content Marketing Today B2B Marketing Zone Posts Marketing-Gimbal B2B Marketing Savvy B2B Conversations Now WebMarketCentral B2B Lead Generation Blog Modern B2B Marketing (..)

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

Hubspot

JANUARY 7, 2013

When you nurture your leads with content relevant to their behaviors and needs, you bring them further along in the sales cycle and they walk away from the interaction feeling like your company is actually interested in being helpful to them, not just in closing a deal (sounds like a great way to build brand equity, right?).

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

SnapApp

JUNE 5, 2018

B2B companies need to invest more resources into content marketing, lead nurturing and sales enablement strategies to properly engage, educate and give buyers the information they need to realize “problem-solution” fit. 65% of B2B marketers have not established lead nurturing. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. Must include some sort of dashboard for everyone to access internally. 6) SFA integration — ditto the above.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

DECEMBER 30, 2015

2) Lead Nurturing Workflows. A lead nurturing workflow functions with the end goal of converting leads into marketing qualified leads (or MQLs), which in turn brings them further down the sales funnel, and one step closer to becoming a customer. That’s right-- 23%! Want to learn from BluLeadz?

Top of Funnel 28

Top of Funnel Paid Search Agency Companies Market2Lead 28

B2B Marketing Zone Posts

MAY 3, 2010

Could Facebook become a Lead Nurturing platform? Buzz Marketing for Technology , April 6, 2010 When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

DECEMBER 18, 2012

4) Which team is responsible for handling leads at each stage. In both cases, it’s important to nurture these quality leads instead of just throwing them out simply because they’re not ready to buy right this very second. In fact, according to Market2Lead , nurtured leads have a 23% shorter sales cycle.

Top of Funnel 28

Top of Funnel Work Management Marketing Management Planning 28

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40