Customer Experience Matrix
DECEMBER 13, 2011
The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration.
Customer Experience Matrix
NOVEMBER 19, 2008
My original plan had been to add several marketing automation vendors with significant presence in this market. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. But although the general rule is obvious, which vendors are most popular is not.
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Customer Experience Matrix
MARCH 3, 2009
Many list interfaces allow decision rules within each stage, so there's not necessarily a functional difference. But embedding the rules gives a much cleaner, simpler view of the campaign flow. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5
Customer Experience Matrix
FEBRUARY 26, 2009
Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules. This makes sense, since marketers with sophisticated programs will want precise control over this routing. (In Instead, independent qualification rules for each campaign determine where the leads go next.
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 integrate w/direct mail printer (directly transmit personalized marketing materials) 1 0 1 1 0 0.5 9 Now what? 0 0 0 0 0.5
Customer Experience Matrix
DECEMBER 3, 2008
In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). This pricing is low even among SMB demand generation systems.
Ambal's Amusings
DECEMBER 14, 2011
but there are others that people are less familiar with, such as Marketing Automation (i.e. Manticore Technology, Marketo, Eloqua, to name a few). Ambal Balakrishnan: Please recommend 5 resources (books, blogs) on Content Marketing? Ambal Balakrishnan: Russell, thanks for taking the time to discuss content marketing.
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