Customer Experience Matrix
MARCH 3, 2009
Many list interfaces allow decision rules within each stage, so there's not necessarily a functional difference. But embedding the rules gives a much cleaner, simpler view of the campaign flow. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5
Customer Experience Matrix
NOVEMBER 19, 2008
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. The general rule is pretty obvious: pick the vendors that people are most interested in. But although the general rule is obvious, which vendors are most popular is not. How to choose?
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Customer Experience Matrix
FEBRUARY 26, 2009
Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules. In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. Sorry about the parentheses.)
Customer Experience Matrix
DECEMBER 13, 2011
But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. This violates the classic strategy rule to select one clear goal and focus all resources on reaching it.
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 1 0 rule-based form customization (display different content blocks in an email or Web page based on user-defined rules) Marketing Administration 0 0 0 0.5 Here, then, is the final usability matrix. 9 Now what? 0 0 0 0 0.5
Customer Experience Matrix
DECEMBER 3, 2008
In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). This pricing is low even among SMB demand generation systems.
Ambal's Amusings
DECEMBER 14, 2011
Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman: Blogs: Content Marketing Institute & Marketing Profs Books: Return on Engagement , Content Rules , Managing Content Marketing. Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.),
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