WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. High-visibility projects that position your company, such as case studies that showcase your success to prospects and support loyalty from current customers. listed in the righthand column of this blog. .

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

SnapApp

AUGUST 22, 2017

Public Relations in B2B made product brands, and often drove valuations of companies. In an example from the book Breaking Up America , you can see how Zima encouraged email opt-ins with the help of an early landing page, loyalty rewards, and exclusive access for subscribers. White Papers and PDFs.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

The ROI Guy

OCTOBER 11, 2010

The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Is your copywriting helping to generate leads and build customer loyalty? Where do you turn for support?

Copywriting 28

Copywriting Business Paid Search Agency Buyer Personas 28

ClearVoice

APRIL 22, 2022

White papers. Public relations efforts. White papers (especially content that is gated and can help you gather more information about prospects). Your competitors may still be pursuing your customers, so building loyalty is essential. Infographics. Newsletters. Discounts and offers. Resource guides.

Top of Funnel 119

Top of Funnel Work Management Digital Marketing Funnels Best Practices 119

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# I also think this would pair great with a recent white paper by White Horse called the TIME Method.

Social Media 144

Social Media Media Webinar Metrics Marketing & Strategy 144

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Thanks much for the comment. j Jason Baer Tyler - You are completely right.

Social Media 146

Social Media Media Webinar Metrics Paid Search Agency 146

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

JUNE 9, 2010

Is The White Paper Dead for B2B Marketing? Kill the white paper!” Builds loyalty. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

AUGUST 2, 2010

The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Media and blogger database as the foundation of your media relations and blogger outreach efforts.

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

SnapApp

APRIL 25, 2018

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

sagefrog

JANUARY 11, 2024

The most significant benefits of great brand awareness include more widespread industry recognition, customer loyalty, company credibility, and the ability to attract talented people to join your team. Of the most common types of content, blogs are among the quickest and most effective formats for highlighting positive B2B partnerships.

Tactics 52

Tactics Branding Brand Identity Ad Building 52

seo.co

NOVEMBER 21, 2021

Create an infographic, ebook, or white paper about something in your industry or area of expertise. Eventually, your company will likely face some type of public relations disaster. First, I want to set the context for the modern world of public relations. First let me tell you not to do with it.

Press 105

Press PR Lead Scoring Lead Ranking 105

Single Grain

JUNE 20, 2023

Media: Public relations and the ability to influence an audience with brand messaging. Here are a few examples of resources that a brand can give away to its customers for free: E-books or White Papers: These resources can provide valuable insights, tips, or industry trends that customers find useful.

Ad Building 52

Ad Building Work Management Marketing Management Storytelling 52

Envy

NOVEMBER 4, 2019

Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. Highlighting the Differences.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Single Grain

MARCH 7, 2022

Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. A good PR strategy is vital to strengthen community relations, assist in showcasing brand values, and enhancing business trust. Services Offered: Public Relations.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

seo.co

DECEMBER 8, 2020

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise. Capabilities.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

DECEMBER 14, 2016

There’s still a place for more in-depth, considered thought leadership content and this should be seen as a source of differentiation.especially when savvy B2B marketers know they can actually have the best of both worlds with a single, high-quality white paper spawning multiple blogs & articles and countless social media posts.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62