Chris Koch
SEPTEMBER 9, 2011
Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty. Often, they focus on a catalyst for change that may not be obvious.
Chris Koch
SEPTEMBER 9, 2011
Consultant Fred Reichheld didn’t invent the concept of customer loyalty, but by identifying the marker for it, he changed how many companies approach managing customer loyalty. Often, they focus on a catalyst for change that may not be obvious.
Chris Koch
JANUARY 22, 2010
This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Still, we know in our bones that positive word of mouth has a positive effect on sales. We track the marketing mix (including PR) over time against trends in sales. Lots of variables there. Value of earned media.
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