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SEO Isn’t Mystical

SugarCRM

SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR).

SEO 50
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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

With Gartner reporting over 80% of organizations expecting to compete primarily on CX, getting your user experience in order is a top priority. Keywords have long been the focus of many digital marketers. Use rel=”nofollow” on links when you don’t want to pass PageRank. Misplaced keyword focus. Hidden links.

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Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]

seo.co

When creating your structured navigation, try to use the HTML 5 <nav> tag , other HTML features like unordered lists (UL) and CSS-fashioned menus with aesthetic appeal; i.e. play around with lists horizontally or vertically, try out different color schemes and borders in order to find a design that will fully engage searchers.

Google 98
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8 Ways to Use External Links to Improve Your SEO

Single Grain

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.”

PageRank 140
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Best of 2009: SEO Tips, Part 1

Webbiquity

My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. SEO Quality Indicators & The Heap Paradox by Search Engine Journal. by Search Engine Land.

SEO 100
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Blogger outreach is earned media PR, isn’t it?

Biznology

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

Blogger 80
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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

Domain authority is not a metric that Google uses when compiling their ranking order for the SERPs, but it is a gauge of how well you can expect to perform against your competitors. PageRank assigns a score to each web page based on the number and quality of links pointing to it. Google notices this.