Onalytica B2B

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#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Think a million a day sounds like a lot? Why were there so many fake accounts in the first place?