BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Lock-In, Range] Eight steps to thriving on information overload
In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s intend to spend more of my time answering this question in a practical fashion, as this has become an absolutely vital issue in a world of information run amok. Web 2.0
ACHIEVE MARKET LEADERSHIP | MONDAY, JUNE 23, 2008
[Lock-In, Range] Applying “The Tipping Point” Principles to Mobile Internet Strategy
In one of my recent speeches, I applied Malcolm Gladwell’s Tipping Point principles to conclude that we are at or approaching this point for the mobile internet, and are on the verge of explosive growth. The three principles are: Law of the Few: There is power in the individual on a stand-alone basis, rather than relying on a large group.