Lock-In, Telemarketing and Web 2.0

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Create a compelling offer to lock-in your current customers for a longer term. Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads.

Tactics

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. Want to hear more?

Marketing Mix

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B2B Marketing Zone

Need to Drive Leads? Try These Traditional Tactics Now

B2B Marketing Mix: Will Online, Social Tactics Lead?

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