WebMarketCentral

AUGUST 6, 2008

The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top!

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WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Point out other sites that interest you or something amusing that is really affecting you that day.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees.

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Social Media Paid Content ROI Media 20

WebMarketCentral

MARCH 21, 2007

It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners. Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24.

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Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

JANUARY 5, 2009

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. A few examples. Use your real name in your profile.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JUNE 30, 2008

Two weeks ago I shared some online marketing/PR wisdom from GM's social media guy, Christopher Barger. Here are a few more of his thoughts to wrap things up. Most important social networking tools: Chris hates Twitter (another thing we agree on!) but recognizes that it has an impact.

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Ning Digg Lock-In Tagging 20