Digital B2B Marketing

Trending Sources

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. To see tweets that include links to a particular page on Topsy, the URL is [link] + “Your Page URL” (without the + or quotes). shortened URL. shortened URL, you often can find who shared the link.

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. As Brad Shorr mentioned here , source URLs can be changed. Every pin has a unique URL that is accessible in Google Analytics. The latest report shows Pinterest now drives more traffic than Twitter.

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs. Twitter reporting relies on having accurate and complete referring URL data. For paid media programs, you provide the URLs with tracking strings that your analytics solution recognizes. How many website visits?

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. With LinkedIn’s valuation soaring like its the next Fortune 500, you have to ask, if we are not sharing on LinkedIn, is LinkedIn really a major social platform?

Media 20

20 Expert LinkedIn Guides


LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Remember LinkedIn for social media marketing


LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago. Download the LinkedIn App. Check Your LinkedIn Inbox.

Making Social Media Your Own: A Guide to Vanity URL Customization


Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? On their vanity URL support page, Faceook lists a great example of an automated URL address [link] that is hard to navigate, later being customized to be [link]. Enter your desired custom URL and search for availability.

URL 40

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process  — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? tend to be more factual on LinkedIn updates and more conversational on Facebook. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. Once the content properly populates below the update field, go back and delete the URL as shown. 3.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary. LinkedIn Recommendations. LinkedIn Groups.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. 1. Its top 25 US-based search advertisers alone spent more than $1.3

PPC 87

10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile


LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. 1. Claim Your Custom URL.

Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts

Haley Marketing

Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. On one hand, I try to share content that I think my audience will want to see, click, and share. We do!

Click 33

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. If you need to have more than one link in your post, use a URL shortening service (see below) and include it in the “Add more details” section.

10 LinkedIn Groups Every Entrepreneur Should Follow


Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. From the guys and gals who own the URL and run the magazine focused on everything entrepreneur comes a group of 40,000+ focused on the same. If not, perhaps we’ll see you in one of our LinkedIn streams. This is a personal favorite.

LinkedIn and Twitter Advertising and Marketing Options; A Primer


LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. You can target LinkedIn ads by.

11 Lesser-Known LinkedIn Features You Should Be Using


We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. One way to customize your LinkedIn profile is by acquiring your unique URL.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]


Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. LinkedIn Best Practices. Let''s look at the LinkedIn-specific best practices.

The Ultimate Cheat Sheet for Mastering LinkedIn


With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. 20 Hidden LinkedIn Tricks. 1.

Guidelines for Writing Your LinkedIn Company Page

EMagine B2B Blog

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. LinkedIn company pages help your business. The About Section. This is the crucial field.

10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

Social Media B2B

As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. Most, if not all, of your employees have personal LinkedIn profiles.

How to Use LinkedIn to Boost Your Real Estate Business

WindMill Networking

Change the way you market your real estate business by using LinkedIn. With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Initially viewed as an online resume, LinkedIn is now thought to be the online social site for business professionals to connect, network and engage. Photo credit: Adriano Gasparri).

Increase B2B Traffic and Reach with a LinkedIn Blog

Social Media B2B

LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. As part of LinkedIn’s content marketing push, they launched the Influencer program to bring top quality content from thought leaders across multiple industries into the platform. And they picked who could participate.

B2B 46

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]


I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. LinkedIn Best Practices.

A Beginner’s Guide to LinkedIn Showcase Pages


Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. Once that content is published, LinkedIn provides businesses with useful, dedicated analytics for each page. What are Showcase Pages? Social Media

How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. Tweet. Congratulations!

25 Awesome LinkedIn Tips for B2B


Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? Use keywords in your company description : Incorporate keywords into the description of your company on your LinkedIn page. Create a custom URL: LinkedIn gives you the ability to create a custom URL—optimize yours to include your brand name.

B2B 45

How Should Our Staffing Firm Use LinkedIn? Part I

Haley Marketing

LinkedIn is arguably the most beneficial social platform for the staffing and recruiting industry. LinkedIn can be used in many different ways, and the focus of this post is from a content marketing perspective. As a business, you should have a company page on LinkedIn. Once you have a page, completely fill in all of the prompts that LinkedIn provides. Status Updates.

Media 14

How I Easily Got 25% More Views on My LinkedIn Profile


Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., LinkedIn Search, People Similar to You) and keywords (e.g., Zippo. Time: 1 minute. Nobody.

View 61

LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences

KoMarketing Associates

Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. This comes as little surprise though, since LinkedIn launched Showcase pages late last year, which will become the effective replacement. Best Practices for LinkedIn Showcase Pages. 75 to 200 Character Page Description.

5 Ways to Generate Leads from a LinkedIn B2B Company Page

Social Media B2B

Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn. 1. Products and Services. Free Banners.

How to Leverage LinkedIn for Lead Generation and Recruitment

Marketing Action

LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter. license.

10 Customized LinkedIn Communication Tactics That Will Increase Response


Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile. LinkedIn is geared toward professionals and networking.

How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch


Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. Components of LinkedIn University Pages. Featured LinkedIn Groups. You''re in luck!

How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]


Interviewers are constantly brainstorming new and unique questions for evaluating a candidate''s true potential , and while LinkedIn was once a great place for discovering such value, it quickly became another place where folks talked the talk. The LinkedIn Professional Portfolio. How to Begin Showcasing Your Value on LinkedIn. but didn''t necessarily walk the walk. Voila!

Why I am No Longer a LinkedIn LION

WindMill Networking

With the recent LinkedIn IPO , now there are companies not only selling LinkedIn connections , but also saying if you use them to create a LinkedIn Group , they will make sure it gets filled with (name your price) members! wrote about them in great detail in my LinkedIn book. What is your LinkedIn connection policy? Want to buy Facebook fans? Crazy, right?

12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn. Your challenge is to get found on LinkedIn. LinkedIn now makes this easier.

LinkedIn Groups Serve as Valuable B2B Marketing Tool

KEO Marketing

We have discussed the benefits and tools LinkedIn can offer to business-to-business marketers here numerous times in the past, particularly in light of the platform’s recent emphasis on the B2B sector. But one very useful LinkedIn tool that is often overlooked by marketers is LinkedIn Groups. LinkedIn group can serve a number of critical marketing goals.

B2B 13

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently


Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. LinkedIn sharing.   A little more intricate.  Go to Settings and Send To again. First, my toolset: RSS Reader from Google. Well sort of.

RSS 74

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently


Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. LinkedIn sharing.   A little more intricate.  Go to Settings and Send To again. First, my toolset: RSS Reader from Google. Well sort of.

RSS 74