Digital B2B Marketing

Trending Sources

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. To see tweets that include links to a particular page on Topsy, the URL is [link] + “Your Page URL” (without the + or quotes).

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. As Brad Shorr mentioned here , source URLs can be changed. Every pin has a unique URL that is accessible in Google Analytics.

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs. Twitter reporting relies on having accurate and complete referring URL data. You don’t control the URL that is shared.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Here is what does drive LinkedIn’s sharing counts: Twitter.

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5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies.

Remember LinkedIn for social media marketing

Biznology

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? I tend to be more factual on LinkedIn updates and more conversational on Facebook. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible.

Making Social Media Your Own: A Guide to Vanity URL Customization

Volacci

Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? Enter your desired custom URL and search for availability. If the desired URL is not available, you’re out of luck, sorry, John Smith.

Why every business needs a social media business audit

Biznology

LinkedIn. Are all the descriptions, bios and URLs uniform? LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. I could start posting status updates on LinkedIn. Not active on social media?

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns.

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How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. The second point of impression in a LinkedIn profile is the headline (or tagline).

Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts

Haley Marketing

Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share.

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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. Facebook is more playful than LinkedIn.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. LinkedIn. You can target LinkedIn ads by. LinkedIn members receive a partner message once every 60 days.

10 LinkedIn Groups Every Entrepreneur Should Follow

Hubspot

Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. From the guys and gals who own the URL www.entrepreneur.com and run the magazine focused on everything entrepreneur comes a group of 40,000+ focused on the same.

10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile

Biznology

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Claim Your Custom URL. My URL is [link]. image credit: LinkedIn Training. LinkedIn members can belong to as many as 40 groups.

11 Lesser-Known LinkedIn Features You Should Be Using

Hubspot

We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. Recommendations can be a critical part of your LinkedIn profile, while endorsements seem to just confuse people.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post.

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. To help you master LinkedIn , below is our ultimate list of 20 awesome tricks you've likely overlooked. 20 Hidden LinkedIn Tricks.

Guidelines for Writing Your LinkedIn Company Page

EMagine B2B Blog

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.

Increase B2B Traffic and Reach with a LinkedIn Blog

Social Media B2B

LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Now that this program is well established, LinkedIn is opening their platform up to all members.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices.

10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

Social Media B2B

As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. While it is easy to review likes and comments on LinkedIn, clicks on links that drive visitors to your blog or website are more important to track.

A Beginner’s Guide to LinkedIn Showcase Pages

Hubspot

Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. So, what do you think of LinkedIn''s Showcase Pages?

How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! You are one step closer to optimizing your LinkedIn profile!

25 Awesome LinkedIn Tips for B2B

B2Bbloggers

Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? Use keywords in your company description : Incorporate keywords into the description of your company on your LinkedIn page.

How Should Our Staffing Firm Use LinkedIn? Part I

Haley Marketing

LinkedIn is arguably the most beneficial social platform for the staffing and recruiting industry. LinkedIn can be used in many different ways, and the focus of this post is from a content marketing perspective. As a business, you should have a company page on LinkedIn.

5 Ways to Generate Leads from a LinkedIn B2B Company Page

Social Media B2B

Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak.

How I Easily Got 25% More Views on My LinkedIn Profile

Hubspot

Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g.,

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How to Use LinkedIn to Boost Your Real Estate Business

WindMill Networking

Change the way you market your real estate business by using LinkedIn. With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Keep in mind, LinkedIn members did nearly 4.2

10 Customized LinkedIn Communication Tactics That Will Increase Response

NuSpark

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. Use professional business photos on LinkedIn.

LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences

KoMarketing Associates

Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. The Products & Services tabs will be removed from LinkedIn company pages on April 14 th.

How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch

Hubspot

Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks.

How to Leverage LinkedIn for Lead Generation and Recruitment

Marketing Action

LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). LinkedIn for Recruiting. LinkedIn for Lead Generation. Follow us on LinkedIn!”

How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]

Hubspot

Interviewers are constantly brainstorming new and unique questions for evaluating a candidate''s true potential , and while LinkedIn was once a great place for discovering such value, it quickly became another place where folks talked the talk. The LinkedIn Professional Portfolio.

12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn.