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Executive Recruiting Strategy: 9 Steps for Success

Zoominfo

Smaller companies like startups have vastly different criteria for hiring executives compared to large companies. Say, for example, that I’m working with a series B startup, making their first big VP of marketing hire with just a couple other people on the team. The first thing I do is reach out on LinkedIn InMail.

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. According to the Social Media Marketing Report , Instagram is now the third most-used social media platform for B2B marketing behind LinkedIn and Facebook, and 52% of B2B marketers plan to increase Instagram organic activities. Increase B2B sales. What were the ad results? 4X higher click-through rate.