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Digital B2B Marketing

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%! The chart below compares Google Analytics and Twitter’s Site Analytics reported traffic week by week. Twitter reporting relies on having accurate and complete referring URL data. You don’t control the URL that is shared.

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Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. Who Pins Your Content on Pinterest Today, Pinterest is one of the easiest platforms to track for small sites. As Brad Shorr mentioned here , source URLs can be changed.

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