markempa

OCTOBER 21, 2013

Industry/SIC. Industry/SIC: 1. Use a large enough list to sample test vendor accuracy. We also used additional verification sources like LinkedIn to help double check the data in the samples to make sure each vendor’s quality was accurately assessed. Determine what information is most important. Contact name: 4.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Biznology

FEBRUARY 9, 2016

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. B2B contact level data decays at a surprisingly high rate , so insure the source is accurate by testing a sample of 100 if the list vendor will provide it. Targeting and List Selection – 50-70% of success.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Wondering Out Loud

AUGUST 24, 2009

Let me illustrate with an example of a LinkedIn discussion: Q: My boss wants me to buy a list of emails we can use for marketing. Also ask to see a sample cut of the data and what accommodations they make for non-deliverable addresses. But LinkedIn is by no means the only site that suffers from sledgehammer marketing.

Promotion 40

Promotion SIC Deliverability Social Networks 40

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

Linkedin 100

Linkedin Paid Content Tactics Tips 100