markempa

OCTOBER 21, 2013

When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Industry/SIC. Industry/SIC: 1. Use a large enough list to sample test vendor accuracy.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Biznology

FEBRUARY 9, 2016

Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. If you’re an experienced B2B direct marketer, this is probably not for you. Do You Know the Basics?

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Wondering Out Loud

AUGUST 24, 2009

Done correctly, self promotion will result in all the benefits – increased leads, sales and revenue – you can get through self serving means, without turning away a good chunk of your audience. Let me illustrate with an example of a LinkedIn discussion: Q: My boss wants me to buy a list of emails we can use for marketing.

Promotion 40

Promotion SIC Deliverability Social Networks 40

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

Linkedin 100

Linkedin Paid Content Tactics Tips 100