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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

LinkedIn’s research indicated that 87% of sales and marketing leaders believe that collaboration between the marketing and sales teams enables business growth , and 85% believe that alignment across the sales and marketing teams is the best opportunity they have for improving their business performance.

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Data Collection is Critical for Lead Generation

PureB2B

According to ReachForce, a data consultancy company, “consumers are no longer tolerant of mixed messages coming from a brand. You’d be amazed at what you can discover about a company from their Twitter feed or LinkedIn posts. Big data has given marketers the opportunity to readily find out more about their target audience.

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Data Collection is Critical for Lead Generation

PureB2B

According to ReachForce, a data consultancy company, “consumers are no longer tolerant of mixed messages coming from a brand. You’d be amazed at what you can discover about a company from their Twitter feed or LinkedIn posts. Big data has given marketers the opportunity to readily find out more about their target audience.

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Why Sales Needs Social Media Engagement Insight

Oktopost

Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. It will help them stand out and also help them know where they should mostly engage with them: LinkedIn, Twitter, Facebook, etc. Social media is the third-largest engagement channel just after email and website.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Here are some things you can do today: Search for a LinkedIn Group that interests you and join it. Ask and answer questions on LinkedIn.

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B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. I’m amazed every week how many people come to us via our blog, LinkedIn and PRweb.