Fulfillment Linkedin Reachforce Twitter 
PureB2B
MARCH 24, 2016
This lead gen framework follows a 5-step process of fulfilling, capturing, qualifying, nurturing, and closing — with each step given the same level of importance. According to Mike King , founder of iPullRank, you need to understand who you are trying to reach with a campaign before you even start that first step of fulfilling a lead goal.
PureB2B
MARCH 24, 2016
This lead gen framework follows a 5-step process of fulfilling, capturing, qualifying, nurturing, and closing — with each step given the same level of importance. According to Mike King , founder of iPullRank, you need to understand who you are trying to reach with a campaign before you even start that first step of fulfilling a lead goal.
Expert insights. Personalized for you.
62 
Let's personalize your content