Remove Linkedin Remove Multi-Touch Attribution Remove Reachforce Remove Twitter
article thumbnail

Data Collection is Critical for Lead Generation

PureB2B

King continues that it’s not necessary to attribute the same amount of effort on each step of the lead process. According to ReachForce, a data consultancy company, “consumers are no longer tolerant of mixed messages coming from a brand. You’d be amazed at what you can discover about a company from their Twitter feed or LinkedIn posts.

article thumbnail

Data Collection is Critical for Lead Generation

PureB2B

King continues that it’s not necessary to attribute the same amount of effort on each step of the lead process. According to ReachForce, a data consultancy company, “consumers are no longer tolerant of mixed messages coming from a brand. You’d be amazed at what you can discover about a company from their Twitter feed or LinkedIn posts.