Remove psychographic

Biznology

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Everybody needs both Pinterest and LinkedIn

Biznology

A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” But…Why don’t you need both Pinterest and LinkedIn? Psychographic segments around activities, attitudes or values. For others, LinkedIn. (Photo credit: Christopher S. Actually, you might. Read on to find out why.

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Influencer marketing should not be about collecting influencers

Biznology

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn.