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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. Create a group on LinkedIn or Facebook. Case studies, success stories, and testimonials are all great ways to get people’s attention, create connections, and make your business more memorable.

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to a study by Accenture, 73% of the customers prefer doing business with brands that take their personal preferences into consideration.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Why Customer Experience Management is Important.

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How B2B Marketers can stay close to their Customers

Valasys

Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. & content reflecting on positive word-of-mouth-marketing (WOMM). Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche. B2B marketing has evolved.

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). In general, promoting awareness also drives conversions. As per Tim Soulo, Head of Marketing at Ahrefs, promoting content via Facebook Ads shows value to people & causes them to sign up.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. According to a study by Salesforce , only 20% of the salespeople follow their leads generated from events. Squandering the trade show leads isn’t a wise idea.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.