Valasys

FEBRUARY 21, 2020

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. Also, positive word-of-mouth marketing (WOMM) is a repercussion of delivering an excellently seamless after-sales experience.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

DECEMBER 16, 2019

Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). In general, promoting awareness also drives conversions. As per Tim Soulo, Head of Marketing at Ahrefs, promoting content via Facebook Ads shows value to people & causes them to sign up.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM). Define Your Target Persona: Doing the basics correctly matters the most.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JANUARY 17, 2020

Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. & content reflecting on positive word-of-mouth-marketing (WOMM). B2B marketing has evolved. In an era of digital transformation, marketing has several boulevards.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Marketers must know where & how they’re going to publish & promote their content. Content distribution is the starting step of your content marketing strategy. Just publishing pieces of content isn’t enough.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

SEPTEMBER 20, 2019

To create viral content in the form of blog posts or even for leveraging viral video content, marketers can segment & sub-segment their audiences based on their demographics, technographics, fit-data, firmographics as well as their psychographic behavior & researching habits across omnichannel.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40