The Effective Marketer

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Twitter to announce daily Twitter-only promotions. LinkedIn for business updates relevant to employees and stakeholders. LinkedIn as a recruiting channel.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. More recently even Twitter mascots have been showing up as a company’s public face. United States License.

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Making the Most of Your Webinars

The Effective Marketer

Oh, but note that the cost involves “audience generation programs, to produce and promote a webcast”, so you have to add your email marketing costs (again, different platforms will charge differently) and any additional method you typically use to get people to register and attend. You can leave a response , or trackback from your own site.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? A new role is starting to take shape. Website And the list could go on a few more bullets.

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Best Practices for Webinar Landing Pages

The Effective Marketer

Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates. For bonus points, add a ‘suggested tweet’ with hashtags and all for them to promote with just one click. You are not selling the company, you are selling the webinar content.

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12+ Tips for Trade Show Success

The Effective Marketer

Promote your participation to customers and prospects prior to the show. Promote your session. If you’re presenting a session at the show (like item number 3 of the MarketingProfs list says), then try to promote the session at your booth. Make sure the audience is a good fit. Get on the presentation agenda.

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Before you start scribbling away, think about the two most important things about what you are writing, namely your objective and the action you want the reader to take. United States License.