Chris Koch
APRIL 2, 2010
Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. Twitter , LinkedIn, etc. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter.
Chris Koch
DECEMBER 2, 2011
Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Non-targets could win Hitachi consumer products and went to a separate database. Let them win stuff.
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Chris Koch
DECEMBER 2, 2011
Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Non-targets could win Hitachi consumer products and went to a separate database. Let them win stuff.
Chris Koch
JANUARY 8, 2010
Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Recommend products and services that you haven’t thoroughly researched and you will most likely be out of a job.
Chris Koch
OCTOBER 30, 2009
Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Use Social Media to Drive Peer Connections.
Chris Koch
JANUARY 22, 2010
This is the number of articles or blog posts that mention the product or service measured against the trend in sales. LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. We track the marketing mix (including PR) over time against trends in sales.
Chris Koch
JULY 10, 2009
in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Level of interest (we’re here because we’re interested in learning about business issues, not your products). for at least that long.
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