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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

JUNE 17, 2021

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). She’s turned technologists into creative forces, bankers into storytellers, and has brought a serious dose of badass-ness to boardrooms everywhere. Leslie’s Twitter: [link]. Leslie’s LinkedIn: [link].

P2P

P2P Branding Brand Identity Amazon

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

article thumbnail

Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

JULY 1, 2014

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! B2B and B2C have something in common: they are both P2P. LinkedIn: The In Academy with Ron Nash. Mr. Nash is not only incredibly stylish with his bright shirts, but he is also extremely knowledgeable about LinkedIn. By Tatiana Ceresa.

Social Media Media P2P Ideal Customer Profiles

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

JUNE 27, 2023

Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. I saw this simple post from Jacob Shipley on LinkedIn and he captured my thinking perfectly: Social media isn’t B2B or B2C. While analyzing these, a few themes came out that gave us insight to go this way.

Marketing AI Creativity Burn Rate B2B Thought Leadership