Convince & Convert

JULY 2, 2014

Mark explained that the main difference between traditional WOMM and advocate marketing is that with advocate marketing “marketers can scale the voice of the customer across the entire organization while providing an ongoing mutually beneficial relationship for advocates.”

Branding 161

Branding Brand Identity WOMM WOM 161

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

MARCH 6, 2020

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Whether it be “ explicit consent ” requirement of GDPR or the “ right to opt-out ” clause under CCPA, the underlying regulatory trend empowers customers with the right to sign up for & engage with the brands in specific ways they prefer.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on. billion in 2015 to $4.0 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

SEPTEMBER 25, 2019

A popular content syndication technique is cross-posting the blog posts to websites like Medium, Quora or LinkedIn with a tagline at the bottom such as, “Republished with Permission _” or “The post first appeared on _”. Content syndication happens when an electronic piece of content is re-distributed by a third-party website.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. James Scherer wrote in the Content Marketing Institute: “If we face the truth, we know that content marketing is about making money.”. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40