Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Social Buyerography: Multiple Qualitative Approaches.

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. Traditional corporate hierarchies are slimming down and being replaced by networks of people that are more virtual than ever. Convergence of Behaviors. The reliance on organizational (i.e.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.  Image by aafromaa via Flickr.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MARCH 23, 2011

Networking : it is weird to put this word here because it conjures up the old image of networking – as in working the room.    However the digital age has opened up networking to a new level of accessibility for peers, colleagues, and influencers to communicate.    It is getting more expansive than this.

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

JUNE 1, 2011

This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  Social Interaction Listening. Behavioral Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100