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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Even a glossy multi-page flyer may not get much more than a few seconds of attention. Banner ads? .”

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How 3M Uses Daily Science to Maximize Social Results

Convince & Convert

By using a focused, data-driven approach to content and social strategy, Amy has created a unified voice for 3M across five different social channels while simultaneously curating content that will appeal to key stakeholders in each medium. 3M on LinkedIn , Twitter , YouTube , Facebook , Instagram. In This Episode.

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Top seven chatbot platforms and tools available

ClickZ

You can build the chatbot once and deploy it multiple times across several channels. Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. Aivo is an omni-channel customer service solutions provider. AgentBot helped Movistar reduce customer service costs in digital channels by +30%. Multi-lingual.

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5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

“Great content isn’t created in a vacuum,” says Kathryn Hawkins , principal and editorial lead at Eucalypt Media , a content marketing agency with a remote office in Maine that focuses on content marketing strategies and content creation for national clients including LinkedIn, The Atlantic , and B2B tech startups. “We

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. When speaking or presenting, record it on video and upload it to company YouTube channel. Be yourself even if it is a company blog. be authentic. Optimize your blog for SEO (Search Engine Optimization) 28.

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . More channels equals more impressions. .

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog.