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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

This is because studies indicate that your odds of winning customers are low if you’re not already known to them before they’re in the market for your services. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

White papers and case studies become quickly outdated. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement.

Tactics 100
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What the US Marines Can Teach Your B2B Firm about Marketing and Sales

Marketing Craftmanship

To showcase their credentials, every account practitioner should maintain a complete and up-to-date biographical profile on the company’s website and on LinkedIn. that can be merchandised by the firm to keep the firm in play.

B2B Sales 100
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Data is Key to Your ABM Campaign – But Not Just Any Data…

Leadspace

Since you can’t expect sales and marketing reps to spend their days trawling through Facebook and LinkedIn, you’ll need a data solution which does it all for you. But even that’s not enough. All of that enriched data needs to be regularly refreshed, or else your database will deteriorate in quality remarkably quickly.

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The M.E.R.R.Y. List of Holiday Email Marketing Tips

distribion

According to Business Insider Intelligence , approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since.

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Visible Expert Profile: Staci Riordan

Hinge Marketing

At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. On Twitter or LinkedIn?

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M&A: Private Equity Firms Benefit from Strategic Branding – Part 2

Bluetext

Prep them with swag bags of new branded merchandise, prepare a digital brand assets package with all new branded collateral templates like pitch decks/presentations, datasheets, white papers, business cards/stationery, email signatures, brand guidelines on how to use and apply the new branding, etc. Case Study: SpaceIQ.