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Only 5% of B2B buyers are in market today; but where did that statistic come from?

Sword and the Script | B2B

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. But where did that statistic actually come from?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. LinkedIn) An ABM strategy can boost marketing revenue by 208%.

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Account-Based Marketing (ABM) Stats & Quotes That Show The Benefits

Strategic-IC

Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. Dave Karel, Head of B2B Marketing, LinkedIn Marketing Solutions. Now, ABM enables enterprise level organisations to implement personalised campaigns, targeted to the right high yield accounts and individuals - and at scale.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. The stats also show that the growth rate of Google Plus shares was approximately 18.5% Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

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B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy

Adobe Experience Cloud Blog

Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 Taking a step away from mobile for a moment, this statistic proves that social media is not just a viable but essential part of any B2B lead generation strategy. LinkedIn enjoyed a near 70% boost (more than 5.5 by Jason Miller.

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Will the Era of Knee-Jerk Content Marketing Ever End?

Content Standard

Was this because they were LinkedIn aficionados who would share anything related to the social network? They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). Probably not.

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Account-based Marketing Stats | Why 2020 is the Year of ABM

Strategic-IC

So let’s take a look at some more Account-based Marketing statistics - to convince you to consider ABM or to reassure you you have definitely made the right decision. 85% of marketers said that ABM significantly benefited them in retaining and expanding their existing client relationships (Marketo). Image: LinkedIn.