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The Point
NOVEMBER 15, 2022
We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. How Should I Market to Purchased Lists?
Oktopost
SEPTEMBER 9, 2019
Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. We use it, we recommend it, we are BIG fans.
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Vidyard
SEPTEMBER 18, 2019
Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.
Vidyard
SEPTEMBER 18, 2019
Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.
Only B2B
JULY 5, 2023
Research by SiriusDecisions highlights that organizations with aligned sales and marketing teams experience a 24% faster three-year revenue growth and a 27% faster three-year profit growth. According to LinkedIn , 92% of B2B marketers include LinkedIn in their digital marketing mix, making it a valuable platform for B2B demand generation.
Adobe Experience Cloud Blog
AUGUST 10, 2016
And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g. Facebook, LinkedIn, and Twitter). There is so much more that marketers can and should explore. Just like any other successful marketing channel, social media doesn’t work in a silo.
Adobe Experience Cloud Blog
MARCH 22, 2013
by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. At first, things are going great!
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