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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. Here’s an example of Loopfuse Marketing Automation. So What Can You Do With This?

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. So if it's so effective and easy to maintain, then why are only 49% of marketers utilizing this wonderful tool? Social Media Monitoring. The Challenges.

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Marketing Automation Trends for 2010

LeadSloth

Integration of Social Media, Inbound Marketing and Marketing Automation. Matthew Quinlan , VP Field Operations, Loopfuse. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Creation of buyer-centric content.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Depending on the day, it’s either the #1 or #2 most-visited site on the web. 8217; On Linkedin.